Harley-Davidson History and Mission Statement

Brief History:
Harley-Davidson is the oldest and most well know American motorcycle manufacturer. With a loyal client base and distinct look that has made their motorcycles reach cult status.

Harley Davidson started in a small shed of the Davidson family backyard in 1903. William D.,Arthur,Walter and William S. Harley came together and built their first pedal bike with limited tools but an amazing vision. By 1905 full engined motorcycles were in production but on a limited basis and the first Harley-Davidson factory was built. The small factory produced about 50 motorcycles a year and in 1907 that number increased to 150. Once 1920 rolled around Harley-Davidson was the largest motorcycle manufacturer in the world with distribution in 67 countries and production of over 28,000 motorcycles a year. Over the following decades Harley-Davidson would persevere through the great depression, WWI and WII being only one of the two bicycle manufacturers to survive. As the decades progressed Harley-Davidson managed to keep with the current times making newer models but keeping their classic touch.

With over 100 years in business and a company value at $5.3 billion Harley-Davidson has withstood the test of time. Proving that a loyal client base,signature look and good marketing skills keeps a company thriving through any adversity.

Mission Statement:

We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.