Ethics and Social Responsibility

Harley-Davidson has taken great stride to create an ethical business and follows a clear code of business conduct. This allows the company to focus on expanding the business but in a responsible manner that allows   its customer to feel comfortable with the product they are purchasing.

Harley-Davidson's code of business conduct consists of these major points:

Tell the Truth; Be Fair; Keep Your Promises; Respect the Individual; and Encourage Intellectual Curiosity.

These five everyday principles Harley-Davidson follows has helped propel the business in a responsible way that not only benefits the customer but also the employees, encouraging them to represent themselves and the  company proudly and in socially responsible way. 

Harley-Davidson also takes great pride in getting involved in social issues establishing The Harley-Davidson Foundation . The foundation's mission quoted from their website "To meet the basic needs of the communities where we work, improve the lives of our stakeholders and encourage social responsibility. We pursue partnerships with charitable organizations that help us invest in education, health and the environment.". Some of the large organizations they currently fund are YMCA, Big Brothers Big Sisters Foundation, Disabled American Veterans.  Reaching out to the community gives Harley-Davidson the opportunity to do good, but at the same time  attract a broader market of potential buyers that would prefer to purchase from a socially responsible company.