Thursday, October 4, 2012
Harley Davidson Global Vision
Harley-Davidson has long been a staple of the American culture. For the past 109 years it has concentrated its market and sales pitch to the American consumer. Relying on its loyal riders to bring in the high revenue and keep the Harley Davidson legacy going.
Now with economic times changing Harley-Davidson took the descison in 2011 to start its global expansion and bring more of HD to the rest of the world. Looking for more efficient manufacturing costs after seeing declining sales due to unemployment and a bad economy. Also, not ignoring the fact the even though sales slumped in the U.S they had an 11% international sales increase with 38 dealerships in the U.K. With this move to grow the company internationally Harley Davidson hopes to increase revenue and clip costs of manufacturing.
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Great history of great brand.
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ReplyDeleteThanks for sharing it. Love your content!
ReplyDeleteKeep up the good work! Will definately follow it up…
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Calling B.S. as I've told more the several dealerships what's wrong with the harley brand. Told them l wanted to order a new roadking. Their like really l told them yes but before l drop 25 k on bike just to create a scap pile of useless parts I'd like to order it with all the aftermarket stuff I'd like or would change. Their like you cant do that. I'm like no s#it. Why not ?
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