Harley Davidson Consumer Decision Making

Harley Davidson prides itself on the attention and feedback it takes from its consumers. Recently switching it's whole marketing scheme to a method known as "Crowdsourcing" which solely relies on customer feedback to decide its direction of marketing. 

The subculture that exists with Harley Davidson owners is a strong influence in the company's decision making, since HD's largest clientele is it's loyal riders the main focus is on ways they can improve their bikes. Expand to appeal their exisiting riders,but as those baby boomer era riders start retiring their bike riding targeting the up and coming riders that grew up watching their older family members on a Harley Davidson. 
With it's new marketing approach Harley Davidson will soley focus on  it's consumer's behavior and feedback to decide it's driving force behind a successful marketing approach/