Harley Davidson Consumer Decision Making

Harley Davidson prides itself on the attention and feedback it takes from its consumers. Recently switching it's whole marketing scheme to a method known as "Crowdsourcing" which solely relies on customer feedback to decide its direction of marketing. 

The subculture that exists with Harley Davidson owners is a strong influence in the company's decision making, since HD's largest clientele is it's loyal riders the main focus is on ways they can improve their bikes. Expand to appeal their exisiting riders,but as those baby boomer era riders start retiring their bike riding targeting the up and coming riders that grew up watching their older family members on a Harley Davidson. 
With it's new marketing approach Harley Davidson will soley focus on  it's consumer's behavior and feedback to decide it's driving force behind a successful marketing approach/

Harley Davidson Global Vision

Harley-Davidson has long been a staple of the American culture. For the past 109 years it has concentrated its market and sales pitch to the American consumer. Relying on its loyal riders to bring in the high revenue and keep the Harley Davidson legacy going.

Now with economic times changing Harley-Davidson took the descison in 2011 to start its global expansion and bring more of HD to the rest of the world. Looking for more efficient manufacturing costs after seeing declining sales due to unemployment and a bad economy. Also, not ignoring the fact the even though sales slumped in the U.S they had an 11% international sales increase with 38 dealerships in the U.K.  With this move to grow the company internationally Harley Davidson hopes to increase revenue and clip costs of manufacturing.